Patents are Essential to the Modern World Essays -- Intellectual Prope

Patents atomic number 18 Essential to the Modern WorldA patent is the public disclosure of the construct and the best way of practicing the art, in supercede for the rights to that nurture for a set period of time - twenty years. A patent permits its owner to exclude members of the public from making, using, or selling the claimed invention. This type of constitution is a necessity for any type of scientific work. It allows other people to share in the ideas that have been thought and utilized by a union and/or individuals so that research is not unnecessarily performed twice. This is beneficial to the owner of the intellectual property (IP) so that financial reward can be obtained, and companionship can be freely publicized for others thereby not inhibiting the progression of technology and science. This is a necessary step in the flow of scientific information so that the entire system remains efficient. The patent is a great way for protecting an inventors idea howe ver there are some conditions attached to the granting of a patent. These are in relation to the use and history of the invention. The criteria that need to be met are that the invention is Novel, non-obvious and commercial utility. The invention also has to work (be reproducible) and can not have been published publicly at any event prior to the filing of a patent. These factors need to be assessed before an application for a patent is filed. The patent is the roughly powerful method available to the owner of IP because it offers the most comprehensive cover, along with the most options in the ways that the idea can make money for the persons involved. Other means of protection are quite feeble in comparison to the patent, for poser ... ... company. Or they are supplied with an annual crop which can only be used once, as it produces sterile seeds, and therefore they would have to purchase the same invention many times over simply due to a lack of money. This ensures rew ards are passed on to the inventors of the invention. This is good in a commercial sense and enables straightaway progression of commercial products. It is also good in a way of freedom of research information. However the end user might not constantly be as well off as they could be. Overall the use of patents is an essential step in the commercialization of any product in the unexampled scientific environment. It is a method of trying to reduce the doubling up of research and ensuring the correct people are paid for the inventions. It is essential that some canonical rules are followed and every idea is scrutinized by an application process.

Ruthlessness in Public Life by Thomas Nagel Essay -- Ruthlessness Life

Ruthlessness in Public Life by Thomas NagelThe issues discussed by Thomas Nagel in Ruthlessness in Public Life are that continuities and discontinuities exist between the mankind and private faith. Public officials need to recognize that there are clear limitations on actions which conflict with morality concerns. Nagel explored how public and private sectors need to adhere to certain ordinary moral standards. To rectify these issues of construed morality, Nagel explores a few options. Nagel states that If one of them takes on a public role, he/she accepts certain obligations, certain restrictions, and certain limitations on what he/she accepts This statement incurs that public officials have distinct authority over the public which maybe construed by in the flesh(predicate) interests. A plausible theory is to prevent impersonal forces created by institutions. The next option recognizes the discontinuity between soul mortality and public mortality, which will provide both an add ition or restriction within varying institutions. Nagel indicated that in his own opinion is that morality should be based on acceptability to each individual responsible for the actions and not hold the whole institution or all parties liable. The conclusion presented by Nagel is that the theory of obligation can explain special features of public morality. Also those individuals can take steps to restrict certain choices. Nagel also concluded that the institutional structure shields indi...

San Diego Mormon Temple and the Chartres Cathedral in France Essay

San Diego Mormon Temple and the Chartres Cathedral in France The San Diego Mormon Temple bases its architecture on medieval roots where the epitome of early gothic architecture is the Chartres Cathedral in France. The Mormon Temple is made of white aggregate stone and stucco, very angular and massive, built as a Gothic revival temple. Designed by William Lewis, Jr., the architect took into consideration Mormon temples in Salt Lake City and Washington, D.C. Hugely bulky at the base, the Mormon Temple rises from an huge mound of earth, that conceals the lower floor. Built for the Mormons residing in Southern California, this temples marks the forty-fifth Mormon temple in the world. However, since its closing to the public in April 1993, only Mormons in good standing are now able to enter and use this massive structure. Situated in a suburban community of La Jolla/University City, the 59,000 square(a) foot building is surrounded by shopping cent ers, residential areas and office buildings. There is no escaping the angular, white monstrositys impact on the city. The gothic/space time temple capitalizes on an elevated sites that is close to the freeway, where thousands of motorists pass it daily. The original Chartres Cathedral was designed by Fulbert and lasted until 1194, when a fire destroyed almost the entire church. The township pulled together to make a large contribution to the reconstruction of the cathedral (Miller, Malcolm, Chartres Cathedral, Riverside Book Company, 1980, p.5). The present Chartres Cathedral is largely the work of the late twelfth part and early thirteenth centuries. However, there are substantial remains of older monuments, notably in the crypt and on the wes... .... The rituals and ceremonies that occurred in that time, fit the design of the church. Similarly, the Mormon Temples droll shaped rooms and structures fits the uses intended for them by the Latter Day Saints. The San Diego Temple i s not by any means a duplicate of the Chartres Cathedral. It merely borrowed somewhat aesthetic features characteristic of the Gothic style of architecture. The Chartres Cathedral can be seen as the bridge between the early to high Gothic periods back in medieval times, a classic. The Mormon Temple, however, is only a conglomeration of architectural elements designed to meet the needs of the Latter Day Saints. It cannot be put in the same class as classical Cathedral of Chartres. The two churches, while both drawing attention to themselves, one does it in a classical way, the other, making a spectacle of itself. href=index.html back to va11

Mystery and Suspense in Sir Arthur Conan Doyles Literature :: Sir Arthur Conan Doyle Literature Essays

Mystery and Suspense in Sir Arthur Conan Doyles LiteratureIn this essay, I will compare and crumble how Sir Arthur Conan Doyle creates mystery and suspense in three short stories. In retrospect, mystery and suspense go together. If one of the two is present in a story, so is another. Both of these elements are evident in the three short stories by Sir Arthur Conan Doyle. I intend to go into the intriguing world of this master of mystery and search the methods used by the writer. I aim to analyze the stories and highlight common traits in the way in which he creates mystery and suspense. In order to fully grasp the essence of the stories, we essential first know some background information about the writer and the period in which the characters involved in the stories lived.Sir Arthur Conan Doyle study medicine in Edinburgh and graduated in 1881. He set up practice soon afterwards but unfortunately his patients were far and few between. He then turned to writing. In the duration of his stay in Edinburgh, he met Joseph chime who was a professor at the University that Sir Arthur Conan Doyle attended. Bell had an intriguing hobby of deducing peoples characters from their appearance. Bell became the model for the protagonist of the Sherlock Holmes stories, which were introduced in 1887. In these stories, Doyle portrays himself as Dr. Watson, a friend of Holmes who spends a great amount of time with him. The story of The Engineers Thumb starts in a way that is typical of many of the Sherlock Holmes stories. Dr Watson is recalling one of the numerous mysteries that he and his friend have solved and he explains which story he is going to spot and why he is going to tell the story. By telling us the reasons for telling the story, the author is provoking the interest of the reader. He also makes the story attend realistic thus gaining the readers belief, which is vital in a story because people prefer not to read stories that develop no sense of credibility. The reader feels that they must read on and find out more about the details offered by the writer. This method is simultaneously setting the story whilst gaining the readers attention. Another way he builds of the inquisitiveness of the reader is by showing the impacts of the event such as The Engineers Thumb and where he states the effect the case made on him.

The Role Of Women in Shakespeares Othello Essays -- GCSE English Lite

The Role Of Women in Othello           In Shakespe ares Othello, as in most writings of his time, women are viewed as trophies or objects to capture the attention of men. I do not doubt that these men do love their wives, but the love, respect and admiration for their women is untold different that of our time. It seems modern women are much more capable of having what could be known as an equal opportunity marriage. In the days of sacred virginity, and money plant of ones word, well off women such as Desdemona were not given responsibility. Women in her position sat back and left the work up to their men and their servants. In due time they were given respect and admiration, and were seen as angels to be loved and cared for, but what does this really matter when one is unable to care for themselves, or return the power to accomplish without being told that someone supposedly more powerful will take care of it for them? I feel that this misog yny and sexism is eternal and blush now, our world suffers from it. Many say this has to do with the times and the period in which Shakespeare was writing. But still, in these times as many others, there were people even then, that knew that misogyny and sexism were wrong, and must be changed. Unfortunately, it was not a general consensus.   In this play, the roles of women are perfectly laid out. Theres the well off good girl, the cute substance class girl who waits on the well to do girl. Then at the bottom of it all, there is the prostitute, slut that every man and boy has fantasized about. So in essence, men have it all in this play, every major fantasy, war, violence, and betrayal. So we see who Shakespeares writings catered to. ... ... They depend on their love for their husbands, and their husbands use it as power against them, abusing the ideals of trust and morality. (P.165)   Another issue that most do not deal with when it comes to writings like Shakespeare is the language used towards certain genres of people, especially women. In many occasions do male characters in this play call women wenches (p.139) or wreches (p.123). Then the men (Othello) say things like Nor from mine own clean merits will draw The smallest fear or doubt of her revolt, For she had eyes, and chose me. (p.131) Men are praise when they do the slightest of gentlemanly acts, but never punished for speaking in earnest towards women. There needs to be some sort of revolt or revolution for these women and they would not be trapped in situations where they are not flourishing with themselves or their surroundings.

The Role Of Women in Shakespeares Othello Essays -- GCSE English Lite

The Role Of Women in Othello           In Shakespeargons Othello, as in most writings of his time, women are viewed as trophies or objects to capture the attention of men. I do not doubt that these men do love their wives, but the love, respect and admiration for their women is much(prenominal) different that of our time. It seems modern women are much more capable of having what could be known as an equal opportunity marriage. In the days of sacred virginity, and honestness of ones word, well off women such as Desdemona were not given responsibility. Women in her position sat back and left the work up to their men and their servants. In due time they were given respect and admiration, and were seen as angels to be loved and cared for, but what does this really matter when one is unable to care for themselves, or break the power to accomplish without being told that someone supposedly more powerful will take care of it for them? I feel that t his misogyny and sexism is eternal and sluice now, our world suffers from it. Many say this has to do with the times and the period in which Shakespeare was writing. But still, in these times as many others, there were people even so then, that knew that misogyny and sexism were wrong, and must be changed. Unfortunately, it was not a general consensus.   In this play, the roles of women are perfectly laid out. Theres the well off good girl, the cute put class girl who waits on the well to do girl. Then at the bottom of it all, there is the prostitute, slut that every man and boy has fantasized about. So in essence, men have it all in this play, every major fantasy, war, violence, and betrayal. So we see who Shakespeares writings catered to. ... ... They depend on their love for their husbands, and their husbands use it as power against them, abusing the ideals of trust and morality. (P.165)   Another issue that most do not deal with when it comes to writings like Shakes peare is the language used towards certain genres of people, especially women. In many occasions do male characters in this play call women wenches (p.139) or wreches (p.123). Then the men (Othello) say things like Nor from mine own loose merits will draw The smallest fear or doubt of her revolt, For she had eyes, and chose me. (p.131) Men are praise when they do the slightest of gentlemanly acts, but never punished for speaking soberly towards women. There needs to be some sort of revolt or revolution for these women and they would not be trapped in situations where they are not homelike with themselves or their surroundings.

Disaster Recovery Plan Essay

This document outlines our policies and procedures for technology catastrophe be restoredy, as well as our process-level plans for recovering critical technology platforms and the telecommunications infrastructure. This document summarizes our recomm cobblers lasted procedures. In the event of an real emergency situation, modifications to this document may be made to ensure physical safety of our people, our systems, and our data.Our mission is to ensure information system uptime, data integrity and availability, and fear continuity. OBJECTIVES The principal objective of the disaster recovery program is to develop, test and document a well-structured and easily understood plan which go forth help the comp any recover as quickly and effectively as possible from an unforeseen disaster or emergency which interrupts information systems and short letter operations.Additional objectives include the following The get to ensure that all employees fully understand their duties in imple menting such a plan The need to ensure that operational policies are adhered to within all intend activities The need to ensure that proposed contingency arrangements are cost-effective The need to consider implications on other company sites Disaster recovery capabilities as applicable to headstone customers, vendors and others BACK UP STRATEGY Battle Creek, Michigan is susceptible to various natural disasters such as wild fires, tornadoes, and hurricanes.When it comes to data backup and restoration for the servers at DLIS after any given natural disaster, we recommend using the services of Carbonite for offsite vaulting. Their services include automatic backup, anytime anywhere access, easy file recovery, web-based dashboard, automatic moving-picture show backup, free valet Install, U. S based support, unlimited computers, external drives and NAS devices, HIPAA Compatible, and unlimited Windows Servers. For email services we recommend using Outlook email defame. Migrating emai l to the cloud offers substantial financial savings and eliminates on-site mail system infrastructure.The company can avoid email server backups, shrink email support time, off-load maintenance, and short-circuit the need for server-based anti-virus, anti-spam and email filtering products, For email security, we recommend using Barracudas Email Security Service. They offer business continuity, security, data loss prevention, cipherion, and optimized email. When a disaster strikes, Barracuda is vigilant to forward emails to a secondary email server and spooling emails for up to 96 hours which ensures emails are delivered during disaster recovery situations.Their security uses the most advanced technology to full stop the latest spam, viruses, worms, and DoS attacks. For DLP (Data Loss Prevention), they scan emails and attachments for happen uponwords like social security and automatically block or encrypt sensitive emails. Lastly, they provide the option for users to encrypt the ir emails while administrators can enforce encryption policies on classes of email. RISK MANAGMENT There are many potential disruptive threats which can occur at any time and affect the normal business process.We hold back considered a wide range of potential threats and the results of our deliberations are included in this section. Each potential environmental disaster or emergency situation has been examined. The focus here is on the level of business disruption which could arise from each type of disaster. Potential disasters have been assessed as follows Potential Disaster Probability Rating Impact Rating Brief Description Of Potential Consequences Remedial Actions Flood 3 4 completely critical equipment is located on 1st Floor Fire 3 4 FM200 suppression system installed in main computer centers.Fire and pot detectors on all floors. Tornado 5 Electrical power failure 3 4 Redundant UPS array together with auto standby informant that is tested weekly remotely monitored 24/7. UPSs also remotely monitored. Loss of communications network services 4 4 Two diversely routed T1 short pants into building. WAN redundancy, voice network resilience Probability 1=Very High, 5=Very LowImpact 1=Total destruction, 5=Minor annoyance externalise TRIGGERING EVENTS Key trigger issues at headquarters that would lead to activation of the DRP are Total loss of all communications Total loss of power swamp of the premises Loss of the building ASSEMBLY POINTS Where the premises need to be evacuated, the DRP invocation plan identifies two evacuation assembly points Primary Far end of main parking lot Alternate Parking lot of company across the street ACTIVATION OF EMERGENCY RESPONSE TEAM When an incident occurs the fatality Response Team (ERT) must be activated. The ERT will then decide the extent to which the DRP must be invoked. All employees must be issued a degenerate Reference card containing ERT contact details to be used in the event of a disaster.Responsibilities of the ERT are to Respond immediately to a potential disaster and call emergency services Assess the extent of the disaster and its impact on the business, data center, etc. Decide which elements of the DR Plan should be activated rise and manage disaster recovery team to maintain vital services and return to normal operation Ensure employees are notified and allocate responsibilities and activities as required. misadventure RECOVERY TEAM The team will be contacted and assembled by the ERT. The teams responsibilities include Establish facilities for an emergency level of service within 2.0 business hours Restore key services within 4. 0 business hours of the incident Recover to business as usual within 8. 0 to 24. 0 hours after the incident Coordinate activities with disaster recovery team, first responders, etc. Report to the emergency response team. EMERGENCY ALERT, ESCALATION, AND DRP ACTIVATION This policy and procedure has been schematic to ensure that in the event of a dis aster or crisis, personnel will have a clear understanding of who should be contacted. Procedures have been address to ensure that communications can be quickly established while activating disaster recovery.The DR plan will rely principally on key members of management and staff who will provide the technical and management skills necessary to achieve a smooth technology and business recovery. Suppliers of critical goods and services will continue to support recovery of business operations as the company returns to normal operating mode. EMERGENCY ALERT The Emergency Response Team (ERT) is liable for activating the DRP for disasters identified in this plan, as well as in the event of any other occurrence that affects the companys capability to fare normally.One of the tasks during the early stages of the emergency is to notify the Disaster Recovery Team (DRT) that an emergency has occurred. The notification will request DRT members to assemble at the site of the bother and will involve sufficient information to have this request effectively communicated. The Business Recovery Team (BRT) will consist of senior representatives from the main business departments. The BRT Leader will be a senior member of the companys management team, and will be responsible for taking overall beam of the process and ensuring that the company returns to normal working operations as early as possible.

A comparison of Queen Elizabeth I of England and Phillip II of Spaim

During the late 1500s, there were two massive powers fighting for superiority. Both King Phillip II of Spain and Queen Elizabeth I of England were cont deceaseing for the greatest empire in the world. At that, both of these rulers were drastically different in how they carried out policies. One of the biggest policies during the time was religion. During this time, the church was splitting with the protestant sect. of Christianity taking Europe by storm.Henry octet formed the Church of England in an attempt to marry again, making the artless protestant. This would cause a great sir in England as previously it was a Catholic country and even a bigger stir when his daughter Mary tried to convert the country back to Catholicism. By the time Elizabeth took reign, she would make the country protestant but, very lenient towards Catholics. Phillip was drastically different when religion was concerned. His nickname was The Most Catholic King referring to his dedication to Catholicism. It would prove to be a great part in the reason why he would send his armada in 1588. Foreign polity was another difference between the two countries.England had a policy of not interfering with foreign affairs unless it was against their interests. This policy includes aiding the Spanish Netherlands in a failed attempt to stop the Spanish and also financially aiding pirates to raid Spanish ships. Spain was mostly about preserving Catholicism in Europe. Some examples are a failed attempt to help the Guise family route out the Protestants in France during the French courtly war and even more notoriously was the disastrous 1588 Armada, losing two-thirds of his navy.This would definitely mark the end of the Spanish being the greatest empire in Europe. By the end of both King Phillip II of Spain and Elizabeth II of England, Europe would be greatly changed. Spain would no longer be the greatest super power of Europe and England would step forward its rise to power.

How does Hill present childish behaviour in I’m the King of the Castle? Essay

hummock presents childish behaviour with the use of dialogue, description and complex body part. She highlights that childish behaviour is a characteristic of adults, as well as the children. There are numerous examples of childish behaviour through fall out the novel, for example when Hooper and Kingshaw fight over a toy, or when Hooper soils himself.One way in which Hill presents childish behaviour is after an incident where Hooper and Kingshaw are fighting over a toy foregather during that fracas Kingshaw chants Its mine, its mine, Hills use of dialogue is interesting here because the use of a tri colon not only emphasises the intensity of Kingshaws emotional reaction, (furthered by the fact he is fighting over a toy) but also echoes that chant like whines of small children. The importance of this line is signalled through the use of italics, which suggests that there is a degree of stress on Kingshaw whilst he speaks, again like a child.Another way that Hill explores childis hness in the novel is through her description of Hooper soiling himself Hill describes a dark damp stain of pee in the groin of Hoopers jeans. Hills use of the articulate stain portrays an image of dirt and even disease to the reader, the reader is hence disgusted. Furthermore the reader flock perceive the word pee to relate towards a lack of control, like a child. What is interesting to note is that the word pee is highlighted before the more scientific word groin, this highlights Kingshaws childish nature. This para artistic style fits in the context of this novel because it is based upon power struggles between two children Hill exposes the fact that although Hooper is initially presented as a powerful figure, he is quench a child.Finally Hill not only presents the children in Im the King of the Castle as childish, but also presents the adults as childish. It can be argued that when Mrs Helena Kingshaw felt a little ashamed of not wanting to take Charles with her- she is beha ving in a childish manner. Hill uses the words not wanting to portray Mrs Kingshaw as a selfish individual, oblivious of her sons needs this is arguably a childish quality. Hills use of juxtaposition highlights the phrase not wanting, her selfish qualities prioritise over that of her own son this is especially self, and comparable to little children. Mrs Kingshaw also displays a lack of empathy, as shown in the previous quote young children also have a lack of empathy until they grow older, and hence this quality is a childish quality.In conclusion Hill presents childishness or immaturity in the novel through her use of dialogue, description and structure. Hill emphasises childish behaviour that is associated between Hooper and Kingshaw, but also points out the adults are equally susceptible to such behaviour. Perhaps she is criticising parenting styles to show the reader the negative impact it can have on children. Her use of parallel structure is also ironic as it suggests that su ch negative qualities are passed on through generations. However, the parallel structure can also be reparative and predictable at times.

Where Is the Diversity in America Today

The dream of a diverse America has to be one of the intimately fundamental philosophies on which our democracy has been built. From the first group of pilgrims that landed at Plymouth Rock, to the thousands that immigrate to America every year, they all still believe in the resembling dream that the pilgrims had when they came to America. The Dream that no matter what their racial, religious, or accessible background and beliefs argon they arouse find wealth and happiness in America.This philosophy was so important that our Founding Fathers had to mention it in the Constitution. Yet nearly two and half centuries later where is that diversity in America today? It seems that even with the race of America at over 300 million today we are still like the first groups of Pilgrims, content to stay within our own particular groups. As a conscious America we talk a good game, however when we go home at night our subconscious harbours over, and we retreat into that console zone within our group.Ameri moves should admit that they really dont care about anyone else except themselves. They should stop pretending that they do, unless they can in reality live by the example that our conscious mind has us profess. According to the 2000 Census report the composite of races in America today are essentially 75% White, 12. 3% Black, 12. 5% Hispanic or Latino, with Native Americans and early(a) races making up the rest of our population. One can see from these numbers that it would be very easy to segregate into racial groups and to live within one group.The Columbia Encyclopedias unsigned essay on race which happens to be titled Race points out how we classify groups strictly by our carnal characteristics and even argues that the term race is an inappropriate term Race says that many physical anthropologists believe The term race is inappropriate when applied to national, religious, geographic, linguistic or ethnic groups, nor can the biological criteria of race be eq uated with any mental characteristics much(prenominal) as intelligence, personality, or character. (263).Still those social distinctions like living with your own race, having all your friends of the same race and background, and even maybe those who are only in the same tax bracket or educational level prevail in our society today, and is not only natural for people to gravitate towards a comfort zone that they find within themselves and their environment? The answer would have to be yes, this means certain social distinctions do in fact matter. there is Religion in America today, which may not be viewed as one of those important factors of our social make-up as it once was, but when we take a look at the population numbers which profess that Christians and of other religious beliefs are in the majority that make up Americans today we do have to admit it does play an important role. Probably not as much as in Europe or in some other countries, but Religion is an important factor n one the less.According to the U. S. Census Bureau we have an adult population of approximately 207 million, approximately 159 million are Christians, approximately 8 million in other religions, and approximately 29 million who believe in something other than a specified religion. With this data we can see that the majority of Americas social make-up is indeed Christian. This provides the American culture with very specific views and customs.Since religion is one of those fundamental beliefs that founded our country it is easy to see how it be accrues a major factor in determining how we act and live in our society today. The facts are that your social background can predetermine your future. David Brooks, a senior editor for The Weekly Standard and who publishes frequently in Atlantic Monthly, Newsweek, and The New York Times, says it best in one of his essays People bid Us, when he says Human beings are capable of drawing amazingly subtle social distinctions and then shaping their lives around them. (253).Truly we shape our lives based on our environment and our beliefs that are familiar to us and we are raised within. That is why people tend to stay with their own group based on the twine of their skin, religious beliefs, and social background. We see it everyday in our conscious life, where we go to work, school, shop, or relax. All these are influenced by those subtle social distinctions that make up our lives. Bringing all of these facts together, we can only conclude that man is a driven being.One driven by his environment, and that just by the luck of the social economic environment they were born into predetermines for the most part where they will live, work, and also which religion they will choose to follow. We can almost go as faraway as to determine the tax bracket into which they will fall. So when is America going to wake and realize that the only way to find diversity is to come to some happy medium with our conscious and subconscious mind? Change that is not to dramatic, but change none the less, seems to be the only answer.

Development of Criminal Mind: Nature Vs. Nurture

A number of studies conducted in many countries over the years perplex come to similar broad conclusion which understandably indicates that genes gyp a signifi offert role in determining savage bearing. There atomic number 18 of course no specific genes associated with brutal tendencies nor any specific treated of genes that corporation directly code for criminal behavior is assumed to exist. Rather, a wide variety of genes acting in a deadly concert bring in about various degrees and types of genetic predisposition to criminal behavior.The term predispostion indicates a potential tendency that conducts suitable environmental factors to trigger it. Criminal behavior is caused both by environmental and genetic influences, and most often it happens through a complex fundamental interaction between them. Crime is neither genetically nor environmentally determined, but in that respect are often strong heritable influences in criminal behavior as well as noticeable environmenta l causes. For example, toleration studies investigating the nature vs. nurture issue in criminal behavior have found a surprising degree of genetic influences in criminal behavior.Less surprisingly, but as certainly, they have been able to identify the role of numerous adverse psychological and social factors in actualizing criminal behavior. The relative importance of heredity and environment in determining human behavior has long been a seriously debated issue. In the early decades of the twentieth century, for example, William James believed that our behavior is largely regulate by the power of instincts and geted tendencies present at birth.Quite in contrast to James, John Watson, the founder of Behaviorism, believed in the power of conditioning, and the infinitely plastic human readiness to be molded by the forces of environment (Butterfield 2004). Although animal behavior layabout be easily conditioned too, it is heavily determined by the animals genetic programming. In the case of humans, the situation becomes complicated because of the presence of a superior intelligence. Humans are enormously impressed and influenced by their environment.They also can readily learn from their environment and adapt their behavior accordingly. Yet by no means can the hereditary factors be easily dismissed. It can be easily observed in day to day life that kidskinren with different genotypes react differently to the same environments and seek out different experiences. A child who is active and aggressive by innate temperament would obviously react in a different way, for example, to the parental commands such as Do this and stay doing that than his sibling who may be to a greater extent passive or docile.All of us have a general notion of right and wrong. But the criminal predilection of mind which tends to flout many of these accepted notions of right and wrong usually begins to form at a very early age in life. Heritability is an grand determinant in a wide v ariety of personality factors. Criminality, along with a wide variety of specific vitrineistic traits associated with it such as aggressiveness, impulsivity or novelty-seeking, is no exception (Ebstein & Belmaker 2002).A few decades ago it was believed that that genetics played no part in formation of antisocial and criminal behavior. However, a great get hold of of research work since then attesting to the fact that genetic factors are as important to the development of at least some forms of criminal activity as are environmental factors (Ishikawa & Raine 2002). Behavior-genetic research in the recent decades has attributed 25% to 75% of variances in many reliably measurable psychological traits to genetic differences (Lykken 1998).The notion of ingrained badness or the bad seed, which apparently goes against many deeply held democratic notions in our society such as the principle of All men are born equal, would seem to be very difficult to swallow for the more liberal minded among us. Many of us generally tend to place the cursed on poverty, parental abuse, poor child-rearing, or some childhood trauma etc, or at least used to do so before the modern fad of placing everything on genes developed.The truth, however, is that although the bad seed is a very real factor to reckon with, it can usually grow only in a bad soil, perhaps additionally requiring deprivation of sunshine and rain (Zuckerman 2002). To date, there is already considerable usher from twin and adoption studies of a moderate operation of genetics in chronic criminality. Two reviews have surveyed the available literature and found that with one exception all the 15 major studies indicate evidence for a significant element of genetic predisposition.It is remarkable that researchers in different countries and cultures have discovered compatible evidence (Eysenck 1998). Twin studies of juvenile delinquents show no significant disparity between identical and fraternal twins, thereby indicati ng a greater impact of environment over and above the effects of genetics. However studies in adult criminality show concordances for fraternals and identicals in the ratio of 1 is to 2, indicating a significant genetic predisposition.In adoption studies, evidence from one particular large direct of criminal behavior in pick out children in Denmark has shown that there is a noticeable tendency for these children to pursue a path of antisocial behavior, unconsciously following the path of their biological parents (Steen 1996). A study examined the conviction record of over 14,000 adopted sons to that of their biological and adoptive parents. The results of this study demonstrated that the criminal record of adopted parents (environmental factors) has a minimal effect on adopted children.In sharp contrast to this, if biological parents were convicted and not the adoptive parents, 20% of the adopted sons were also convicted. Such studies clearly show that the influence of absent gen etic parents is significantly higher than the influence of environmental parents who may be very much present. Interestingly though, the inherited tendencies have been seen to come into play in this study only in regard to property crime and not in violent crime.It has also been noticed that the adoptee was more likely to commit a crime if the biological m other(a) had a criminal record. Here the theory is that since women are less prone to crime than men, if a woman has committed a crime she must have had a stronger genetic compulsion to do so, which her biological son was more likely to inherit despite him being brought up far away from her. In another study of similar nature, psychologists studied the records of 862 adopted men who were born out of conjugal union in Stockholm between 1930 and 1949.After extensive, meticulous and painstaking investigations into a slew of wide variety of records and data sources, information was compiled on the patterns of criminality, alcohol abu se, and medical problems, among other things, in the individuals as well as both in their biological and adoptive parents. The majority of the adoptees came from a genetic background that did not involve crime, were adopted into families with no taint of crime, and expectedly themselves displayed no criminal tendencies.But various comparisons and analyses associated with the remaining data has shown that both genes and the environment had an effect in determining criminal behavior of the adoptees. However, on the whole, genes seemed to play a far more powerful role than environmental factors. Considering those children that were placed in regular non-criminal homes, a child from a genetically criminal background was four times more likely than a child from normal background to turn out as a criminal.Nonetheless, it must be noted here that criminal behavior of the adoptees could rarely be directly associated with the supposed criminal genes, and most often there was a crucial interac tion between genes and environmental factors, which seems to be very much necessary in instigating criminal behavior. Therefore while crime is a sociological concept and a number of determinants of criminal behavior are socioeconomic factors, there is a clear genetic component to crime which manifests in such personality traits as cognitive skills, impulsivity, sensation seeking, aggressivenss and hyperactivity (Millon, Simonsen, & Birket-Smith 1998).Conclusion Today, it is generally believed that forces of both heredity and environment have a huge role to play in shaping up the character and psychological profile of any individual, though it cannot be easily ascertained to which degree one can override the other when both of them are in some kind of conflict. Adding to this complexity is the concept of free will in man.True human dignity can arise if only there is free will, which can allow us to intelligently choose the best from both our heredity and environment, and voluntarily reject, or at least try to reject, those aspects which may not be conducive to the optimal expression of our potential. However, since the levels of intelligence are variable in humans, there may be no simply universal answer which can enlighten us on the general motive forces behind human behavior.Free will, nature and nurture may all be playing out in different ways in different individuals, depending on the caliber of their individual intelligence, and the force of their unique circumstances and hereditary influences. Even in case of criminals, there may be no valid sweeping generalities, in terms of free will, nature or nurture. Yet, in as much as we need to clearly pin down the responsibility of each criminal act, the role of nature and nurture in determining the criminal behavior has to be investigated at more depth and on a more urgent basis, than in the case of general human behavior.ReferencesButterfield, R. (2004). A Psychological Profile Into The Criminal Mind. Philadelph ia. PA Xlibris CorporationEbstein R. & Belmaker R.H. (2002). Genetics of Sensation or Novelty Seeking and Criminal Behavior. In, The Neurobiology of Criminal Behavior, ed. J. Glicksohn. pp. 51-80.Norwell, MA Kluwer Academic PublishersEysenck H.J. record and Crime. (1998). The Case for Parental Licensure. In, mental illness Antisocial, Criminal, and reddened Behavior, ed. T. Millon et al. pp. 40-49. New York The Guilford PressIshikawa, S.S. & Raine A. (2002). Behavioral Genetics and Crime. In,The Neurobiology of Criminal Behavior, ed. J. Glicksohn. pp. 27-50.Norwell, MA Kluwer Academic PublishersLykken D.T. (1998). The Case for Parental Licensure. In, Psychopathy Antisocial, Criminal, and Violent Behavior, ed. T. Millon et al. pp. 122-144. New York The Guilford PressMillon T, Simonsen, E. & Birket-Smith, M. (1998). Historical Conceptions of Psychopathy in the United States and Europe. In, Psychopathy Antisocial, Criminal, and Violent Behavior, ed. T. Millon et al. pp. 3-31. N ew York The Guilford PressSteen R. G. (1996). DNA & Destiny Nature & Nurture in Human Behavior. Cambridge, MA Perseus PublishingZuckerman M. (2002). Personality and Psychopathy Shared Behavioral and Biological Traits. In, The Neurobiology of Criminal Behavior, ed. J. Glicksohn. pp. 81-110.Norwell, MA Kluwer Academic Publishers

How to prevent Teenage Pregnancy

Each year the United States is acknowledged for having the highest number of pregnant teens in the industrialized world. We incur clueless puerile females of every race having children while they are in high school. Sex is on the minds of so many teenagers that they forget that they are not yet at a stage of having children. Since it is difficult for adolescent girl to resist the temptation of having energize a while abstinence is the best form of prevention, birth accountant and other forms of protection are reliable ways to prevent teenage motherhood. Abstinence is the best and safest way to preventing pregnancy at a young age.Abstinence is avoiding sex or any fictional character of sexual activity. If two people dont have sex, then sperm cell backsidet fertilize an egg and theres no possibility of a pregnancy(Hirsch1). Only one-third of teen mothers will complete high school(pike1). Many teenagers have sex before they leave high school catching STDs and bonny pregnant b efore graduating. Becoming abstinent is one of the best ways for preventing pregnancy because your not doing anything but avoiding peer pressure. Abstinence has a lot of peer pressure but it has a great ending in the long run. equal pressure and things you see on TV and in the movies can make the decision to practice abstinence more difficult(Hirsch2). Even though it whitethorn be difficult for couples to resist having sex due to peer pressure it has its benefits in the end. They have a better chance of not receiving any type of STDs and most important not having children. Abstinence is 100% effective in preventing pregnancy. Although many birth control methods can have high rates of victor if used properly, they can fail occasionally. Practicing abstinence ensures that a girl wont become pregnant because theres no opportunity for sperm to fertilize an egg(Hirsch1).Even though abstinence is 100% affective not everyone has the ability to resist the powerful peer pressure that comes with it. Birth get over is the adjacent best thing that is accepted by teenage girls. Birth control or contractive pills are pills that are taken orally to help stop the electric arc of an egg every month. In simple terms, all methods of birth control are based on either preventing a mans sperm from reaching and entering a womans egg (fertilization) or preventing the fertilizes egg from implanting in the womans uterus and starting to grow(Stoppler1).Birth Control is 99. 9% effective when it comes to preventing teenage pregnancy. However birth control doesnt permanently stop fertilization after you are on it. The contractive pills may in addition fail if a teenager was to miss one day of taking the pill after her period. If pills are skipped or forgotten, a girl is not protected against pregnancy and she will need a backup form of birth control, such as condoms. Or she will need to stop having sex for a while. Do not take a friends or relatives pills (Hirsch1). Condoms are the m ost popular way of preventing teenage pregnancy.Condoms obstruct the sperm from fertilizing the egg inside of the female. Condoms have different brands and types for females and males. Condoms are absolutely the best birth control for teenagers. They protect against pregnancy and diseases. They are used at the time, so there is no need to fret over whether you forgot to take our pill last Tuesday. They are relatively inexpensive, and easily available (regardless of your age). Both genders can take responsibility for procuring and using them (Rayne1). These outstanding items work unless someone was to use them the incorrect way.Condoms are made of latex or polyurethane. The best one to acquire is the condom made out of latex because they are slightly more reliable. Polyurethane condoms are mostly made out of plastic. The most common intellect that condoms fail is that the couple fails to use them at a. Still, it is possible for a condom to break or slip during intercourse. Condoms can also be damaged by things like fingernails and body piercing (Hirsch2). Condoms are a very reliable source for preventing teenage pregnancy if they would just use them.Even though it may be hard for teenage girls to resist the not having sex becoming abstinent, using different forms of birth control and condoms are the best way for preventing a unintentional pregnancy. We can stop the United States from having the highest rate of teenage pregnancy each year if the girls will do their part. So many youths have failed to live their invigoration due to the fact that they have had children at a very young age. Having sex can wait, but if they do decide to take the risk of becoming a parent at a very young age, there are always three things they can do to prevent it from happening.

Marketing Manager of Oreos Essay

In this written assignment, I will be accepting the role of a marketplaceing manager that will select a intersection (good or service) thats sold in the United States and has sales opportunities in a foreign market. The product I fuck off chosen is Oreos, ar the worlds favorite cookie. Throughout this assignment, I will apply my critical thinking skills and the knowledge I go attained throughout this pattern to the product that I have chosen. The eldest steps in marketing be putting the right product out at the right monetary value and the right time. All of us have grown up with Oreo cookies, we all have our disputes as to the course to eat them dunking them in milk or twisting off one side then eating the middle first. Since the introduction in 1912, the Oreo cookies has become the bestselling cookie in the U.S. (Rosenbery). Since the Oreo has been near there has been 362 billion cookies sold which then makes it the best-selling cookie. The first Oreo to be sold was in Ho boken, NJ. At this time the packaging of the cookie was a bulk tin and was sold by the weight(Oreo).The Oreos time and place utility can be undercoat in more than 100 countries and in all super markets. The Ease of Possession utility adds value by reducing reasons not to buy or adding incentives to purchase (White). Oreos can be found in every store that sells food or any country so when you are feeling standardized an Oreo all you have to do is find a super market. Oreos target market is anyone over the age of 12, Kraft promised to stop advertising its most noble in calories products to kids under the age of 12, this is first major food company to do so (Callahan). The 100-year-old sandwich cookie, a $2 billion brand, is passing global in a big way. Emerging markets will account for about half of Oreo sales this year, and over the past five years emerging markets including Asia and Latin America have been the major drivers of the brands growth. Thanks to the overseas push, over all Oreo sales grew nearly 25 percent in 2011(Einhorn).The come up one foreign market for Oreos China is now the worlds largest Oreo market outside the United States, with 41.9% growth in measured consumption over the last year, according to ACNielsen (Wai-yin Kwok). Inorder for me to apply the STP approach in the American and foreign market is first I will have to determine which types of customers exist, select which ones we would be able to serve best, and then implement our segmentation by improving our cookies for that segment and say that we made the choice to stand out and remain rare. The elemental segment is one for who the product is designed for, maximum revenue will come from the primary target market. These customers that share common characteristics and behaviors account for the highest capacity of sales and are most likely to buy now.The positioning of Oreo cookie is tempting to kids and teenagers they are the highest consumers of cookies. The secondary market is f uture primary buyers, persons buying at a high rate in a small segment and people who function primary buyers. However their characteristics and buying behaviors usually are different from those of the primary market. For example this would be the persons that live a fast passed life style like adults, and working parents, and grandparents. In order s to implement our target, we must begin positioning by choosing what image the company would like to portray to our consumers.One way is for the company to maintain a strong competitive advantage. Consumers are more willing to have a bun in the oven premiums for products that are not harmful to the environment. I would develop, execute, and measure a campaign for this product considering the four ps (product, price, promotion, and place) by choosing what Oreo is known for. The product should in any case be of high quality, since consumers will not pay a premium price for none premium product. With pricing I would have a reasonable pr ice for the quality of product but also would guarantee freshness.Major trend in the foreign markets that will hurt business sales is some coutures dont like high in fat foods. In order to get into a foreign market and stay we will have to research and find out what they are looking for in a cookie. According to Global Journal of Finance and Management the reach they found was that the Chinese lacked the emotional attachment with the cookie pertaining to a strange shape, high value and even a taste that wasnt the best of what they liked. Krafts Chinese division used this information to enunciate a modified the recipe, making a cookie prototype of a formula that tasted right (republication). Research will have to be donewhen going in any foreign markets when it comes to marketing in a new area you want to have success the first time rather than ulterior having to figure out what went wrong.Global business ethics has a number of open difficulties, Always keep in mind every culture a nd area has its own values and traditions. Since there is no international code of conduct it is important for all companies to develop their own ethical values. I will have to develop standards that the Oreo company will at hear to at all times. As the marketing manager, I have studied the sales opportunities Oreos has in a foreign market. I applied my critical thinking skills and the knowledge I have learned throughout this course to the product that I have chosen. When companies are going into a foreign market it is imperative to really understand the markets before you lunch your products, also you need to connect with every market in order for your business to be successful.ReferencesRosenbery, Jen (2010) http//history1900s.about.com/od/1910s/a/oreohistory.htm http//oreofunandfacts.weebly.com/history-of-oreos.htmlWhite, S. (2012). Principles of Marketing (1st Ed.). San Diego, CA Bridgepoint Education, Inc. Einhorn, Bruce(2012) http//www.businessweek.com/authors/449-bruce-einho rn Wai-yin Kwok, Vivian(2008) http//www.forbes.com/2009/12/08/china-oreo-tang-cmo-network-kraft.html Amit Verma ISSN 0975-6477 Volume 6, Number 7 (2014), pp. 615-618 http//www.ripublication.com

Oedipus and Freud

Freud. tho on the other and in some sort of situations or moments, according to what Dry. Freud called the un certain level, we be assailable of free our most obscure emotions and feelings leaving aside the reason, and acting in a very lowbred way. In both cases, these schemes are a predictable sort or reaction that could be entrap and several times reproduced in different cultures with different structures. This is a never ending fight amid reason and feelings.In order to clarify my point of view I will use some examples from the prevail Oedipus The King A) The intelligence and sides of Oedipus I think, is the representation of our desire to control things according to our possess schemes, we endure to be In control of everything that we are capable of, we neglect our subconscious that In this case Is the prophecy and we honourable try to avoid this kind of situations as possible with all of our will. But, what causes more anxiety is that we very deep fill in that we ha ve to fight our subconscious desires because they can show at any moment.For example page 749 locate Why should anyone in this world be afraid, since fate rules us (Subconscious) and nothing an be foreseen? A man should live except for the present day (The satisfaction of emotions and feelings (subconscious more than reason Conscious because we are not responsible for what we decided, it is our fate) have no more fear of sleeping with your female parent how many men, in dreams, have lain with their mothers No reasonable man is troubled by such things.Oedipus That is true only if my mother were not still alive But she Is alive. I can not help my dread. (From a conscious perspective, be aware of our deepest Instincts and fight against them). B) lactates Insistence of not Interviewing the shepherd locate For Gods love, let us have no more questioning Is your life nothing to you? My own is pain enough for me to bear. Oedipus You need not worry, Suppose my mother a slave, and born of slaves no baseness can touch you. locate get wind to me, I beg you do not do this thingOedipus I will not harken the truth must be made known. locate Everything that I say is for your own good , Oedipus My own good snaps my patience, then I want none of it. locate You are fatally wrong may you never learn who you are In this lines I can understand the sire of locate to not let the reason to guide our will, instead of this a less conflictive solution will be lay out to keep things in the way they are, and you can read the warning that locate does to Oedipus cursing him to never know who he Is.This is again the fight between desire and consent, we from an unconscious level can desire a vast amount of feelings, but our reason and schemes help us to consent only what It Is appropriate. As Dry. Freud says he Is at the selfsame(prenominal) time compelling us to recognize our own inner minds, in which those same impulses, though suppressed, re still to De Taunt. c) I en sexual Impuls e Tanat Dry.Freud retire In t l Is ten Tate AT all of us, perhaps, to direct our initial sexual impulse towards our mother and our first hatred and our first murderous wish against our father. I truly believe that Dry. Freud not only refers to a sexual impulse but to a large group of emotions that are represented by the mother and father, from our most basic needs like food, protection, to the most complex ones like sexual behavior with a desire or attraction and the desire of independence and power.

Bird in the House

REVISED genus genus Vanessa Distressed Female In Marg atomic number 18t Laurences A Bird in the House By Adeline Hartono 20336566 For professor Vardon Date Monday November 14th, 2011 In Margaret Laurences A Bird in the House, the female characters in the story are helpless and sick. Each character struggles to reach their own personal freedoms and is constantly battling through the ups and downs of life. This issue brings slightly the essence of entrapment, which is apparent in the collection.It can be further seen in regards to the female and main character, Vanessa Macleod. A Bird in the House tells a story about the life of Vanessa Macleod, the protagonist, and the harsh journey she endures throughout the process of growing up. Life is n of all time easy for Vanessa, for she faces many challenges and tragedies throughout her childhood. In the collection, Vanessa possesses a unique quality in that she is able to find ways to deal and move with the harsh events taking place in her life.One way in which she ailingustrates this is through her many writings of germinal stories. When she wrote and developed ideas, Vanessa escapes any feelings of entrapment and helplessness however, one of the hardest things Vanessa has to endure is the numerous losses of her love ones jumply, the passing of her beloved Grandmother Connor, whom she adored and loved very much, and shortly, in months after her death, the passing of her father, Ewen Macleod. verboten of the two, the greatest lost in which Vanessa continues to struggle through is her fathers death.Throughout her childhood, she has always treasured to be closer with her father, but with the profession in which he holds, a doctor, it is difficult for the both of them to ever suck up any time to spend together. She not only believes that her father is the best doctor thither is in Manawaka, but also the best doctor in the whole of Manitoba. With this being said, her father often travels out of town for work. Du ring one winter in Manawaka, Vanessas father became very ill and had developed pneumonia.Almost immediately, in days after, he unfortunately passed away due to being unable to witness from the illness. In the days following her fathers death, Vanessa continues to fight back feelings of regret that she could sustain somehow been closer to her father and conversed with him more, I took the letter and picture outside and burned them. That was all I could do for him. Now that we might have talked together, it was many years too late. Perhaps it would not have been possible anyway.I did not know (Laurence 107) Hence, Vanessa never got the closure she has wanted with her father and this prevents her from to the full attain happiness. Although Vanessa has suffered the tremendous loss of her father, the pain and struggle of her life did not end there. She continues to endure obstacles succession growing up, as she faces the dominance of her Grandfather Connor. Throughout the novel, Gra ndfather Connor is shown as someone of a high gear power who wanted things to go his way.He has a strong character and will, which gives him authority and as a result, overpowering almost all the members in Vanessas family. In one of Vanessas first creative stories, she realizes that her writing bears no relation to the life around her, but instead resembles her Grandfather Connor. She realizes that her Pillars of the area about pioneer life may well incorporate her Grandfather Connor, who is a real pioneer. She is tumultuous by the connection of the hateful old man she feared and fought with being apart of her creative writing so much so that she decides to set it aside.Only then does she see how similar she is to Grandfather Connor and how she will never be free of his control, I had not thought it would hurt me to see it in other hands, but it did. I wanted to tell them to trim their hedges, to repaint the window frames, to pay heed to repairs. I had feared and fought the old man, insofar he proclaimed himself in my veins (Laurence 191) Thus, Vanessa continues to be trapped in the dominance of her Grandfather, and continually feels distressed and helpless.Ultimately, the theme of entrapment is evident in the restrain. One of the obvious ways in which readers see this idea all the way is in the character of Vanessa Macleod, the protagonist. The death of her father and the dominance of her Grandfather Connor prevent Vanessa from fully reaching happiness. As a result, she often struggles with feelings of regret and sorrow. All in all, the female characters in the book can be seen as distressed and helpless, for Vanessa was a perfect example of this.

Ethics of Starbucks Corporation Essay

Starbucks Corporation is the international drinking chocolate and the largest coffeehouse in the world based in seattle, Washington. The company has expanded rapidly with over 16,858 stores in 50 countries, including 11,000 in the united states, over 1000 in Canada and over 700 in uk. Starbucks dont move only coffee but there are variety in the consumer products that they offer such as hot and cold sandwiches and Panini, pastries ,snacks and other hot and cold drinks. The companys products are seasonal or specific to the locality of the store. Starbucks to a fault has an entertainment division and hear harmony brand, the company also markets books, music and films. Starbucks brand ice-creams and coffee are also offered at grocery stores.The Mission statement of Starbucks is to inspire and upgrade the human spirit one person, one cup and one neighborhood at a era. Starbucks believe that conducting stemma ethic each(prenominal)y and striving to do the right thing are vital t o the achiever of the company. However, Starbucks corporation have been a target of protests and vandalism in the previous years on issues think to sustainability. But Starbucks have always been soci each(prenominal)y responsible and make it a priority to the development of fresh ways of addressing diverse impacts of business in society.Like every corporation, Starbucks has its own Standard of Business impart which facilitates legal compliance and ethics training investigates sensitive issues such as potential conflicts of interest and provides supererogatory channels for partners to voice concerns. Partners are encouraged to report all types of issues or concerns to the program through their resource of the offered communication channel.The key goal and the important aspect of Business ethics is Sustainability. Sustainability is emerged from the milieual perspective because of the useful management of physical resources that are conserved for the future. But the concept of s ustainability is not only broadened to include environment but also economic and social consideration.Starbucks have made its priorities in addressing ethical issues related to the environment through formal and public relations. Starbucks is committed to a role of environmental leadership in all facets of our business. This is done by understanding the environmental issues, developing innovative and flexible solutions to bring about change, strain to buy, sell and use environmental friendly products, instilling environmental tariff as a corporeal value, measuring and monitoring our progress for each project.However, The Three components of Sustainability actually represent in terms of goals for business ethics.a) the environmental perspectives for Starbucks CorporationIn 1999, Starbucks started grounds for coffee where they would give away the grounds to anyone for com localiseing. They also decrease the size of their paper napkins and garbage bags to reduce wastage and lighte ning their solid waste to 816.5 metric tons. In reception to the excessive water consumption ,Starbucks have replaced pitcher and dipper wells with push button faucets for rinse utensils. Starbucks are trying ways to make recycling run available for its plastic cups as the services are very limited. By 2015 it is will make these services available in every store across the country.Previously, there were issues that plastic cups were non-recyclable because of the plastic coating that prevents the cup from leaking also prevents it from being recycled so they changed the framework from prolypropylene (PP) to polyethylene teraphthale (PETE) which can be recycled. Starbucks is now considering the use of biodegradable material instead of plastics to line the cups. Starbucks gives 10 cents discounts to its customers for using its own mug and it now uses corrugated cup sleeves made up of 60% post consumer recycled fiber.As a Corporate Citizen, Starbucks have taken the ethical responsibi lity by conserving energy and change magnitude efficiency to reduce contribution to humor change. Purchasing of renewable resources to avoid impact on the climate yt and investing in new lighting and improving the efficiency of HVAC (heating, ventilation and cooling systems) and other equipments. Starbucks also has build greener stores which include a mix of design elements such as using recycled floor tiles, purify light efficiency, installing low flow valves throughout the stores, using paints with lower amount of volatile natural chemicals.b) the economic perspective for starbucks corporationA broader concept of economic sustainability would include the companys perspective towards and impacts upon economic framework. Starbucks Corporation responsibly grows coffee and launching its Fair Trade Coffee has undeniably made a significant contribution to their family farmers through rapidly growing FTC coffee volume. Starbucks has established support centers for the farmers in Rwa nda and Costa Rica to provide them with necessary resources and expertise to table service lower the cost of production, reduce fungus infections, improve coffee quality and increase the production of premium coffee. During the growing and harvest cycles, many farmers find it difficult to underwrite the expenses prompting them to sell their crops for less to the local buyers.To avoid such situation, starbucks provides funding to the organization that make loans to the coffee growers which will sell their crops at the best time to get the right price. It will also help the farmers to invest in the farms and make capital improvements. Starbucks coffee and cocoa buying is designed to long-term egress of high-quality, ethically sourced cocoa and coffee while contributing positively to the environment and to cocoa-farming communities. Starbucks argues that it pays above market prices for all of its coffee. According to the company, in 2004 it paid on average $1.42 per pound ($2.64 kg) for high-quality coffee beans. This is in comparison to commodity prices which were as low as $0.50$0.60 in 200304.c) the social perspective for Starbucks corporationThe key issue in social perspective on sustainability is that of social justice. Starbucks Corporation is involved in communities services bringing muckle together, inspiring change and making a difference in peoples lives. Engaging new people to identify and address the needs of their community. Young people also receive advocacy ,training, fiscal help and other resources for their efforts. This is done by providing monetary aid and establishing relationship with International Youth invertebrate foot and Youth Venture.Starbucks is also involved in combating HIV/Aids to coffee growing community in Africa. Starbucks began selling RED goods in November 2008, enabling the supply of AIDS medicine for 3800 people for a year. The Starbucks mental home has served the society for many years providing access to clean water s to the developing countries from its brand water bottled ETHOS, gentility education in china, rebuilding the Gulf coast. Although these goals and targets are identified by the UN are essentially the responsibility of the government to achieve, some of them have direct significance for business.Finally we have identified sustainability as a crucial concept that helps to determine the goals and objectives of the business activities from ethical point of view.

Positive Reinforcement for Children Essay

From a very early age, children begin to canvass about the standstill between ways and consequences. They realize that there is always going to be a consequence whether itd be positive or veto, that would follow the behavior. almost fourth dimensions children behave very well and or so of the time, children tend to hold parents and others around them a hard time. When it comes to behavior modification, some basic steps include identifying the behavior, setting expectations, observe progress, and reinforcing correct behaviors. Positive backing has a lot of effect on children when it comes to modifying a tar imbibeed behavior. A reinforcer, which butt be either positive or negative, is defined as an event, stimulus, or condition that, when presented immediately pursuit a behavior ca drops an summation in frequency of the behavior (Martin, G., & Pear, J., 2011 p 32).Positive Reinforcement for Children on that point are various opinions c at oncerning the value of positive re inforcement when discussing modifying behaviors of young children (Sigler, E., & Aamidor, S., 1990). Children pass on always need steering in ingenuous behavior, and it is a parents duty to provide this guidance. Parents can model trade good behavior and discuss with their children what constitutes good behavior, but it is helping children act on their own that go away brook them to understand what is appropriate and what is non in a variety of situations.Everyone sames to be praised and children are no different. When children discover good behavior, parents should acknowledge their actions by congratulating their children on their decisions. Such positive reinforcements everyow children to connect that what they did has do their parents happy, and and so was the correct choice. For example, when a child puts his toys away without being asked, having a parent say Well through with(p) and braggy him a cuddle give help him connect that putting toys away is a good decis ion. However, parents should not confuse positive reinforcement with bribery. There is definitely a difference between a vantage and a bribe. If you have specific expectations for a child, such as acquiring their home nominate through with(p) before playtime or cleaning their room up each evening, you should never offer bribes to reduce them to do these matters. They need to learn that it is their responsibility to do these things.However, if your child does something exceptionally well, such as getting a good grade on a particularly hard test, then you should celebrate and reward their achievements. This will help the child learn that there are certain things that are simply pass judgment of them, but that going above and beyond has its own rewards. Children should be not be offered rewards in the hopes that they will act in a certain manner, and positive consequences should never be offered before a behavior is carried out. If it is, then parents cannot know for sure whether a child acted a certain way because it was the right thing to do or because he was told to act a certain way and promised a prize for doing so.It is essential, previous to any discussion concerning modification of behaviors, to differentiate between praise and positive reinforcement. In the most classic definition, positive reinforcement is a method of identifying to children which behaviors are acceptable and appropriate and which are not. more(prenominal) specifically, the use of positive reinforcement is the act of identifying and encouraging a behavior, with the hopes that the want behavior will increase (Burden, 2003). The theory is that any behavior followed by a pleasant stimulus is likely to be restate (Westen, 1999).This pleasant stimulus can be anything nice and can also include a phalanx of other positive responses (Alberto & Troutman, 1990). There are several different ways to use positive reinforcement. At the basic level, you can consider the use of natural reinfo rcement, social reinforcement, token reinforcement, and tangible reinforcement. All of these intend delivering a specific consequence following a desired behavior that increases the likelihood that the behavior will continue or increase in the future.Although praise is one of many forms of positive reinforcement, it is by no means the only or even the best choice when working with young children. Educators a good deal use praise interchangeably with positive reinforcement when indeed an important distinction mustiness be made between the two (Strain & Joseph, 2004). Consistency is very important when interacting with a child. One must stick to the rules once theyve been made, and dont allow the child to do something one day and then not permit them do it the next. Dont confuse a child with unimportant decisions, and remember that its often necessary to tell a child something more than one time. Speak clearly, and make sure that what youve tell is understood. Above all, always ma intain a positive attitude, because its a sure bet that they will be imitating you.Children look to adults, parents, and teachers for approval in order to confirm that the behaviors they are exhibiting are ones that are desired (Lawhon & Lawhon, 2000). By acknowledging the childs behavior as appropriate we teach the child which behaviors are pet over others (Bukatko & Daehler, 2001).As primitive as it may seem, most small children behave in a rather random manner repeating behaviors that get a desired or positive reaction. Some children, by chance or intuition, behave in an appropriate manner and some do not. If their reinforcement is charge at all costs, then whatever attention given, even if directed toward a negative behavior, will increase the likelihood that behavior will be repeated (Sternberg, 1998). materialization children are egocentric. Young children, especially under the age of four, have a very difficult time understanding how individual else feels (McDevitt & Ormro d, 2002). This doesnt mean that kids are plain selfish but simply that their cognitive development is not sophisticated enough to understand their own emotions, much less someone elses. They are unable to comeback the perspective of someone else and understand anothers feelings (Leong & Bodrova, 2003). As children get older they begin to learn what pleases others, but it is a gradual process that takes time (Swick, 2001).Positive reinforcement doesnt suddenly work over night you need to grasp the childs mind into thinking if I do what I am told I will get a treat. The first week or so may be a trivial unstable, youll find the child demanding treats or most of all once they have their treat they become disobedient. All you need to do is give a little understanding on the issue if youre nasty you wont get any more treats. Never give into your disciplined parenting, your child will kick, cry and scream waiting for you to give in so dont show them any signs of cracking, the second you give in they are in control and the ladder is then twice as harder to climb to the top.People tend to wonder from time to time, if positive reinforcement is truly effective. There are four key elements to positive reinforcement that must be emphasized.1. Reinforcement serves to increase a desired behavior, while the goal of punishment is to decrease an unsought behavior (Jackson & Panyan, 2002). It is important to acknowledge that adults have a keen understanding that an undesirable behavior has an opposing desirable one. 2. There is a phenomenon known as extinction burst (Ormrod, 1999). This is the rapid production of a behavior once the reinforcement is taken away. 3. It is important to identify positive reinforcers that are easily and speedily attainable. Giving stickers or candy is not always feasible or desirable. That is why positive attention itself is sometimes the best choice. 4. Ignoring unwanted behaviors is a key, but it is essential to stop dangerous or pestilentia l behaviors immediately.To sum it all up, It is true that when a child is engaged in a creative activity, like drawing or painting, if you indicate, I like the color blue you are using, you will indeed get an entire page of the color blue. The important point is to understand why that would elapse (Sigler, E., & Aamidor, S., 1990). This does not happen because the child sees value in his/ her own activities or because the child is dependent on an adults approval. In fact, this happens because what was said to the child pleased him/her and the child wants to be a part of the life and the activities that entertain you. But when it comes to everyday behaviors in aversive situations that need to be modified it is better to positively reinforce.The childly rule is whatever you attend to is what you get. If you reinforce good behavior (whatever is desirable in your eyes) by giving praise and other kinds of positive attention, children will deliver more good behavior.

Psychology Paper Essay

In this paper I am going to be talking about the school of thought of psychology in the 19th century. I am going to be discussing the roots in azoic philosophical system leading into the 19th century that influenced the development of modern psychology, identify philosophers that historically relate to the beginnings of psychology as a formal discipline, identify major philosophers in the western tradition that were primary contributors to the governance of psychology as a discipline and explore the development of the science of psychology during the 19th century.thither were several philosophers that historically relate to the beginnings psychology as a formal discipline. John Locke, George Berkeley, David Hume and John Stuart milling machinery be just a few to mention. John Locke made a distinction between wide and complex. Simple ideas resulted from experiencing basic sensory qualities such(prenominal)(prenominal) as yellow, white, heat and so on, and from making unprej udiced reflections such as pleasant. A complex idea includes sever ideas, which can be a combination of simple and other complex ideas. Complex ideas are compounds and can be ultimately reduced to simple ones, much as chemical compounds are composed of simple elements. (Goodwin, 2008).George Berkeleys work on vision was the prototypal systematic example of how empiricist thinking could be applied to the study of perception. Berkeley tried to show that our perceptions of the distance, size, and locations of objects are judgments that regard entirely on experience. We do not see objects directly rather we make judgments about them found on visual information and our experiences. Davie Hume came up with the rules of association, that ideas that are similar or happen simultaneously are associated. He proposed three laws resemblance, contiguity, and cause and effect.David Hartley, another dualist, believed that although the mind and body operated separately but also collimate to each other. He used association in his theory of memories. He believed the strength of association relies on repetition (Goodwin, 2008). John Stuart lurk, known as the key transition figure in the shift from the philosophy of the mind to the science of the mind (Goodwin, 2008), used a chemical rather than mechanical description in our complex ideas are made from simple ones. He believed that the mind was much more active than passive. Mills logic consists of the Method of Agreement, Method of Difference, and Joint Method.

Mumbais Dabawalahs - A World Class Service Coursework

Mumbais Dabawalahs - A World Class Service - Course process ExampleThis is the bound of the power and pervasiveness that modern multinationals have in our orb. They dictate many of our choices in all(prenominal)day things as surface as specialized activities. As Annie Leonard has pointed out in her The Story of Stuff (2007), 51 percent of the worlds largest economies are those of corporations (Leonard, 3). The case study of the Mumbai Dabawalahs tiffin delivery service is an excellent pillow slip of human endeavour in action. Achieving accurate and fast delivery to over 200,000 hungry office executioners every day is no small feat- and that too in an extremely fast turnaround time of 20 seconds of stoppage by the trains-to collection and reversal of the entire process after the lunch break, to reach the dabba base of operations before the worker arrives at the end of the day- is nothing short of phenomenal. With just a code to pull out them, the delivery is as unerring as Si x Sigma or one defect in a million deliveries (Mullins, 326). Theme from Section A Attracting and Retaining the Best Staff When it comes to a question of how to attract and keep on the best staff, we have to look at the various theories of motivation proposed by different thinkers and writers over the ages. In ancient times, management used the carrot and stick approach or what McGregor calls possibleness X and Theory Y (McGregor, 1960) to get the desired results within the organization-some firms still do. Motivation is anything that induces one to perform or do something. Most staple fiber of these is Abraham Maslows Hierarchy of Needs Theory, in which he has defined human demand as being in a ladder or hierarchy from the lowest to the highest points- or from the basic physiological require of food, clothing and shelter to the higher deprivations for safety and security, further to esteem needs and ending at the point of self actualization needs, where man has achieved his li fe purpose through his actions and work (Mullins, 257). Very few of us are fortunate enough to realize this in our lifetimes. Herzberg gives his Two grammatical constituent or Hygiene Theory (Mullins, 261) as an explanation on how and what motivates workers based on an actual sector experiment that he conducted. He concluded that there were a group of satisfiers and dissatisfiers in every work environment- which could be anything from strict and unyielding work policies or the lack of management attention to the needs of the workers on the negative side, to a fair and equit adequate to(p) wage and hygienic conditions that took into account the health and safety of the workers on the positive side. It is the removal or mitigation of negative factors, and the enhancement of positive factors that would keep the workforce skilful and looking forward to returning to work. Quite often we see labor action as a result of managements apathy to a situation requiring redress such as amelio rate working conditions, more rest between assignments, or the need for better pay and benefits. Herzberg was therefore able to prove that money is not the only motivator. The Expectancy Theory developed by Vroom (Mullins, 266) indicates that state will do something if they think it is worth their effort and there are benefits both to themselves and the organization. McClelland mentions that among managers it is the need for Power, need for Affiliation and need for Achievement that are the most important factors (Mullins, 264). It is still debatable whether or not money is the chief motivator, or whether worker treatment and participation and improving the work life match and quality of working life are more important. Mostly it

Modern Age Europe 1348-1789 Phase Definition 2 Essay

Modern Age Europe 1348-1789 Phase Definition 2 - Essay ExampleThis guide to agricultural and industrial expansions in the west during the 18th century (Donald, Ozment & Turner 464). Slave ships were the main regularity of transport for slaves from the shipment atomic number 18a along the coasts into Europe and the Americas. The slaves were tied together in the large ships to stay off escaping. This was quite inhuman and some slaves ended up dying in the ships due to inhumane treatment. They were strip of food and lived in pathetic conditions whereby there was overcrowding in the ships. Many of the slaves died as a result of this. Plantations are large estates whereby a single type of crop is grown. Plantations mainly concentrate on growth of bills crops such as coffee, tea, pyrethrum, cotton and tobacco. In Europe and the Americas, the slaves were use upd to provide labor in these plantations. to the highest degree of the slaves came from Africa although there were otherwis e(a)s from Asia (Donald, Ozment & Turner 466). Asiento is the permission that was given to countries by Spain, to sell people who would become laborers in these countries. The sweeten bet (1764) was a taxation measure put in place by the British so as to increase funds for supporting the colonies. The act was passed during the reign of George Grenville. The motive behind the measure was to maximise earning of revenue from imports that went into the colonies from Britain. Anybody who violated this taxation measure by evasion of payment or any other way was tried in a court of law. This transmit ensured that people paid the taxes. The Stamp Act (1765) was a tax measure passed by Parliament. The main objective of taxation was to collect money for use in the colonies. The act involved taxation on all documents dealing with issues of law as sanitary as documents like daily newspapers. Several critics of the act, such as Sons of Liberty, led to its review in 1766. This move was meant to make the act favorable for the people financial backing in the colonies. Charles Townshend (1725-1767) was a chancellor and finance take care in Britain. He is remembered for his efforts, to have parliament sign some acts, for enhancing colonial trade. His relentless efforts did not find out the light of the day for some time, but eventually, the British parliament sign-language(a) some of the acts that he proposed. unbearable acts refer to drastic measures that were taken by the Parliament in order to deal with the people living in the colonies. One of the measures was closure of the Boston port. This hindered transport in the area to a great extent. The other drastic measures were the moves by parliament to have troops living in private households and the reorganizing of the Massachusetts governing body structures (Donald, Ozment & Turner 476). George III (1760-1820) was a Briton who served the British government during the period preceding independence and thereafter. H e was accused of being an accomplice of the British Parliament in denying people in the colonies their civil liberties among 1763 and 1776. He did not show any efforts to include the Whig families in his leadership, although the families had served the government for a long time. The frontmost Continental Congress was one of the meetings by committees which were opposed to the British policies and systems of governance. The committee meeting was held in Philadelphia in the year 1774. Its sole aim was to ask and convince the Parliament to go back to restoration of self-determination and stop supervising the activities of the colonies directly (Donald, Ozment & Turner 483). The Treaty of Paris refers to an agreement that was made by underlying leaders of countries in Europe and America after many years of war. This peace treaty was signed in Paris, France in 1783 (Donald, Ozment &

Ideology in modern politics Essay Example | Topics and Well Written Essays - 1500 words

Ideology in modern government activity - Essay ExampleMorgenthau (1978) states that collective moral values are not applicable to the actions of a policy-making party and an effort to do so is unrealistic. Realist theory recognises that morality must be filtered through permit situations and circumstances occurring within a nation state when attempting to ensure national gage and longevity. This has been witnessed in the unite States where the collective ideology of liberty and freedom, as mandated by social sentiment, was oppressed by political actors in an effort to depose domestic terrorism from the country after the terrorist attacks in New Yorks demesne Trade Centre. In 2001, the American government launched the Patriot Act which gave political actors more pledge to grapple wire-tapping on domestic citizens and engage in observation of citizen activities as a justification for ensuring national security and guaranteeing better safety of patriotic citizens. Circumstances, in this situation, forbade reaching decisions on how to curb terrorist activities based on important and universal social attitudes related to liberty and freedom. The aforementioned example of the U.S. Patriot Act underpins a virtuoso of nationalism. The United States maintains a strong sense of nationalism and patriotism toward the view that this nation is a hegemonic authority and founded on a significant sense of ethnocentrism. Prior to this recession, in the UK free market-oriented society, if government had provided capital to businesses in this fashion, citizen dissent would likely have been significant.

Personal statement for business economics major

For billet economics major - Personal Statement prototypeFocusing on business economic studies go away enable me to prepare the present for future hand in business activities. My interest to study business economics is based on the experience I possess in entrepreneurship and the modes of overcoming challenges colligate to various behavior situations. I am aware that my present decisions will enable me to embrace a prosperous future. This will be based on application of the concepts that I will acquire from business economics class. The determination and passion that I possess towards pursuing business economics studies emanate from ult experiences related to the field. I interned for Chows Elect a company that specializes in manufacturing materials for micro chips and LEDs among others. I was the assistant manager obliged to p artificeicipate in activities such as business meetings, providing ideas, and interacting with potentiality customers. I was able to learn what the r eal world is like, and how to stay on top by organizing my lifestyle. I also learned that the business world is changing at a fast pace such that if you are not on top of your game, you fail tremendously. This principle has enabled me to be self motivated and move in all the activities I engage in enables me to attain my full potential. Furthermore, the committed character that I acquired when serving as an assistant manager has made me a conscientious and hard working somebody this will enable me to become successful in my studies. My strength is the ability to adapt and excellently prosecute life opportunities. This makes me confident that I will be able to cope and illuminate future problems related to business economics. I pass lived in six different countries which taught me how to reason under pressure and solve problems. I taught myself how to repair my own car. By studying the car diagram, I was able to install the gaolbreak and many other parts. Success in business eco nomics studies involves innovative connection of information bits and pieces. I was a GoKart Racer at 10 years, indulged into formula 1 racing when I was 14, and competed with other racers in different age level for 4 years in China. However, just as I was active to secure sponsorship from Audi my father passed away and my mother had some difficulties and I only had to keep on believing. sluice though I was not able to continue, I will never give-up my dream that has become a drive in my life. I will take one step at a time, goal school, save money and become successful. When I become financially stable, I will own a race car team and support more young people who do not have the privilege to be enrolled in other car teams. I was not discouraged by my life incidents instead, they made me stronger. They provided me with an opportunity to move forward and chant the way forward for a prosperous future. I recently established my own clothing brand called Urban Beasts. It is a fashion brand with fresh-cut designs by college students. It is already an established brand in Taiwan and has generated steady surmountable revenue for the past 6 months. It also provides a platform for young talented people to express their skills on photography, dance, art and music. It is an excellent opportunity for me to learn how to manage a company, become a leader, take responsibility and lead resources. Management of the brand enables me know how to interact with my friends as well as treat them as colleagues. sparing concepts acquired through studying the course will enable me

Dehav Travel report Essay Example | Topics and Well Written Essays - 1750 words - 1

Dehav Travel report - Essay ExampleThe paper overly discusses the issue related to the graduate care development program. in that respect are other issues related to the management of the boldness that has been discussed in the paper, that also involves organizational culture and ethics management within the organization (CIPD, 2013). There are employee turnovers within Dehav Travel starting from the junior to senior managers and the factors that leads to employee turnover. The researcher through this paper aims to choose out a detailed analysis on the loss leadership management strategy followed by the organizations and the challenges that the beau monde faces. The research also offers the researcher the scope to understand the effectiveness of the factors responsible for the leadership management in Dehav Travel.Leadership deals with the ability of the managers to enhance the performance of the employees by motivating them and providing them with the training that is needed. There are motley styles of the leadership followed within the organization and it depends on the personality of the individuals who wishes to be team leaders (Zur Muehlen, 2004 Fullan, 2002). Research says that the leader should adapt themselves to the new trends in straddle to make the team members perform well in order to make them compete with the rivals in the organization (Gaba, 2000). However, there are differences among the leadership and management process followed by the organization. The management process within Dehav Travel involves planning and accounting techniques and finally, establishing the detailed steps for achieving the goals of the organization. This also involves allocating the resources requirement to implement the project successfully (Guthrie, 2001).The leadership process involves a vision set by the managers for the organization and the strategies undertaken by the managers to achieve the vision. The next step under the management

The Cold War Essay Example | Topics and Well Written Essays - 500 words - 1

The Cold War - Essay ExampleThe thrust of his call for superstar was the English speaking humanity and the Commonwealth. The US being the biggest power in the world, and English speaking, was a natural ally that he wanted to woo. He indirectly told his American audience that support for communism in many countries was a direct threat to US itself whose influence over the free world would lessen as a result.Churchill expressed his fear that the emerging polarization between communist and democratic blocs of the world may result in war. He asserted that the Russians, even if they didnt like war themselves, craved indefinite expansion of their power and ideals and enjoyed fruits of war (Churchill). Indirectly mentioning sea, land and air capabilities of the military, he advised that it was through military strength that a sense of security would prevail. This strength could also provide the negotiation leverage to find a mutually agreeable formula with Russians under the umbrella o f United Nations Organizations.Joseph Stalin, in an converse to Pravda some time later, responded to Churchill. At the outset, he termed the idea of a brewing war ludicrous and a product of the mind of someone who lost ones reason (Stalin).Picking up smartly on Churchills call for the English speaking world to unite, Stalin termed it as an attempt to create a racial divide, linguistic superiority and a holier-than-thou approach to achieve his goals of fomenting an imaginary war. He compared Churchills speech with Hitlers policies who believed in the superiority of those who spoke the German language.Stalin recalled in detail the sacrifices Soviet center had made during the world war and termed them higher than any other country involved in the war. In doing so, he tried to bring home the point that Russia was committed to peace in the world

Ethanol production in Brazil may drive deforestation in Amazon Term Paper - 1

Ethanol production in brazil nut may drive deforestation in amazon - Term Paper ExampleOur thoroughgoing weather temperatures (heat waves and extreme cold temperatures), super typhoons, droughts, floods, and similar occurrences have all been traced back by scientists and other experts to global warming. referable to these concerns, efforts to cut back on evoke or oil use have also been conceptualized and unanimous support for the use of election sources of fuel has been suggested. One of these methods is the use of ethanol from sugarcane as an alternative fuel source. Ethanol can be blended with or used directly as fuel and its properties create less pollution and environmental damage. Ethanol is already being utilized in contrasting countries, including Brazil, Scandinavia, United States, Germany, Japan, and New Zealand, among others and many car manufacturers have made the necessary adjustments and accommodations in their cars in drift to ensure that they would run well on ethanol fuel (Peyton and Nalco, p. 298). The use of ethanol is however, not without its problems. Brazils ethanol is mostly made from sugarcane and some environmentalists have pointed out that the growing get for the fuel may push sugarcane growers into the Amazon. Hence, the global demand for ethanol may threaten the Amazon rain forest in Brazil, causing large scale deforestation of the area. This paper shall now discourse the negative impacts of the ethanol production in Brazils Amazon rainforest. It shall also conceptualize potential solutions in order to alleviate these problems.Surveys reveal that from the years 1960 to 2007, the land area in Brazil set with sugarcane increased from 1.4 million to 7 million hectares. With this increase in land cover for sugarcane plantations, the production of sugarcane also increased from 45 to 75 Mg/ha. Such an increase in productivity was caused by improved agricultural techniques and improved breeding programs (Martinelli and Filoso, p. 886). In recent years, the increase in